The New iPad

The new iPad has dropped. This iteration is not a giant leap. Internal upgrades. Better Cameras. Retina Display. Better Battery. Nothing revolutionary. Apple is playing a cautious game. They own the tablet market, with by far the best product. With such rapid product life-cycles, Apple does not need a revolution every time. This upgrade brought record sales numbers. People obviously love the thing. So I suppose they can afford to play it safe.

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